Many companies have been effectively using ABM and have seen increased ROI. ABM spending is on the rise and there is no doubt why B2B marketers are spending more on ABM. Yes, Account-Based Marketing doesn’t work like ordinary one-size-fits-all methodology. If 80% of your leads don’t get converted, ABM is for you as it can give you the right type of leads which are high-qualified.
ABM allows your sales team to be on the same page as clients. By getting your sales and marketing teams aligned ABM lets you drive the pipeline results.
Using ABM, you can –
• Create an ideal customer’s profile/ the buyer’s persona
• Identify your target accounts using the buyer’s persona
• Target only accounts that are likely to buy by creating relevant and engaging content
• Understand your Key accounts’ need and deliver customized solutions
Realize the full potential of your key accounts using Account-Based Marketing. Satisfy your customers and they will satisfy you!