People have come up with different marketing methods over the period. As the internet is growing, SMS marketing is comparatively used very less and email marketing has come into existence. In 2018, global email users amounted to 3.7 billion and it is estimated that by 2021 this number will grow to 4.1 billion (Statista). 86% (Hubspot) People prefer emails for business purposes which means Email Marketing is of vital importance if you want to grow your business.
Why Email Marketing is popular?
- Emails are better than spray and pray methods because you can segment your email list and send relevant emails.
- You can also write personalized subject lines which will attract your users and those who are interested can be directed to your website using CTA. Do you see the source of traffic you get?
- Emails can be automated to send at different timing all over the world without you having to stay awake.
- Emails are a great way to interact with different people with the content formats that appeal to them. Also, the series of emails can be created according to the segmented target audience’s needs.
- Email is a great way to remind people of their wishlist in case they are going out of stock. Also, you can make your loyal customers have a look at the rest of your products which sound relevant to them.