The internet today is one of the most widely used tools. And with each passing year, the number of people using the internet is increasing. There are 4.1 billion internet users in the world as of December 2018, compared to 3.7 billion users in 2017, and the number continues to grow. The internet has also changed the way we shop, work, socialize and gather data. Many of the top solutions and services across the globe have gone digital, and so have their customers. So that means in order to connect to your audience, traditional marketing alone doesn’t cut it. You need to enter the digital space.
Digital marketing includes using a wide array of digital techniques to connect with your customers, who spend most of their time on the internet. It also covers all the marketing efforts that are meant to target electronic device or internet users. Search Engines, social media, email, and websites are being used by businesses to connect with their current and potential customers.